Our Journey

We’re on a journey to flip the chocolate
world right-side up.

We are focused on two things.  1) Most chocolate on the shelf has the same, bland taste.  It’s not bad, after all it is chocolate.  However, we think you deserve something with real flavor and we’re on a mission to make that happen. We use heirloom cocoa, the Earth’s original variety, and you can taste the difference.

(2) There is a lack of transparency in the chocolate industry, due to the thousands of miles and layers of middlemen that separate the farmers growing cocoa from the people eating chocolate (you).  We’ve integrated ourselves into some of the poorest communities and most challenging work environments in the world, to buy cocoa directly from farmers.  Farmers earn more for their cocoa, and you get a better bar of chocolate.

Our journey started as Peace Corps Volunteers in Madagascar.  We fell in love with the country and people and wanted to do more, so we started making chocolate using heirloom cocoa from Madagascar.  Since then we’ve learned a lot about the industry and what it takes for real change to happen.  We’re proud of what we’ve accomplished, but the real work is just getting started.

Thank you for being part of this journey.

2016

Direct Trade Certification.
Updated Packaging.
Hosted 3rd Annual Volunteer trip to Madagascar with Whole Foods Market, to build a bridge and refurbish an elementary school.

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2015

Hosted 2nd Annual Volunteer trip to
Madagascar to refurbish a school and build a system of water wells,
in partnership with Whole Foods Market.

2011

Named one of the 50 Most Innovative Companies in the world for “building a bean to bar chocolate company in one of the poorest countries in the world”.

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2012

1,000,000th bar made in Madagascar.
Named “Leader of Change” by the United Nations Office of Partnerships and the Foundation for Social Change.

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2014

Updated packaging.
Hosted 1st trip to Madagascar to build a water system and expand a school, in partnership with Whole Foods Market.

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2010

Our first installation of fermentation and drying equipment at the village level – leading to 60% increase in farmer income.

Named to 40 BIG Thinkers 40 & Under

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1999-2001

Our journey began as Peace Corps Volunteers teaching English in Madagascar.

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2008

After years of dreaming of ways to have a continued impact in Madagascar (and collecting some corporate experience along the way), Madécasse Chocolate & Vanilla becomes a reality.

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