What is Direct Trade and how is it different from Fair Trade?

Direct Trade is a way of doing business. It’s used by smaller companies that have an integrated supply chain and work directly with farmers on the ground. It’s a bottoms-up approach to improve farmer income, and bridge the gap between grower, producer and you. 

Fair trade is a label. It’s used by large companies, to verify that farmers who live thousands of miles away from where the chocolate is made are paid a fair price for their cocoa (which isn’t actually fair enough to be sustainable).  It’s a top-down approach for companies with an outsourced supply chain. 

We go way beyond fair trade. We know the farmers we work with on a daily basis. And they know us.  We share meals in their homes and we share a vision for prosperity. 

Download our Madécasse 2019 Impact Report here.

Our cocoa is certified “Direct Trade” by QCS (Quality Certification Services)